This role is responsible for managing relationships with tour operators, travel agents and key trade partners to drive room revenue across the Village n Life portfolio.
The Role
As Hotel Sales Executive you will identify, develop and manage trade relationships that contribute to occupancy and revenue targets across the Village n Life portfolio. You will serve as the primary point of contact for assigned trade partners, ensuring consistent engagement, product training and commercial alignment.
Key Responsibilities
– Build, maintain and grow relationships with travel agencies, tour operators and assigned trade accounts
– Achieve monthly and annual sales targets through proactive account management
– Conduct product training sessions and presentations at trade partner premises
– Host site inspections and property visits for key trade partners
– Develop tailored proposals and rate negotiations aligned to revenue objectives
– Segment trade accounts based on production and growth potential
– Maintain in-depth knowledge of all Village n Life properties, sub-brands, facilities and services
– Provide regular updates to trade partners regarding promotions, renovations and enhancements
– Collaborate with Marketing to develop trade-specific collateral and campaigns
– Represent Village n Life at trade shows, industry events and familiarisation trips
– Ensure CRM records are accurate and updated with all interactions, agreements and bookings
– Prepare contracts, addendums and trade agreements
– Maintain web and WETU platforms with accurate property information
– Distribute mailers to the trade database
– Generate monthly and quarterly sales reports including revenue, room nights and performance trends
– Analyse competitor activity and market shifts to inform sales strategy
– Support product development initiatives aligned to trade market needs
– Assist in resolving trade-related complaints and service queries
– Work operational shifts where required
What We’re Looking For
– Grade 12 or equivalent
– Diploma or degree in Business, Marketing, Hospitality Management or related field preferred but not mandatory
– Minimum 3 years’ experience in sales or business development, ideally within hospitality
– Understanding of business to business sales
– Opera knowledge advantageous
– Strong verbal and written communication skills
– Above average efficiency in Microsoft Excel.
– CRM proficiency is advantageous
– Valid driver’s licence and own roadworthy vehicle
– Knowledge of the golf and or wellness industries advantageous
– Proven sales and negotiation skills
– Strong relationship-building ability with a consultative sales approach
– Ability to manage long sales cycles and nurture key accounts
– Destination and market knowledge
– Detail-oriented with strong administrative capability
– Target-driven with the ability to analyse data and identify growth opportunities
– Team player with a proactive and solution-focused mindset
What We Offer
– Competitive remuneration aligned with experience
– A role with real operational influence across the group
– Exposure to multiple hospitality business units
– Supportive leadership and a collaborative team environment
– Long-term growth within the Village n Life group